MARS - Dynamic Packaging
Dynamic Packaging has always been talked about in the travel trade press as relating to Travel Agents.
At Mach Associates we believe that Tour Operators can offer Dynamic Packages of their own, whilst providing the financial security that the travelling public seek. That’s not to say the travel agent is left out...they can still earn their commission!
For tour operators ‘DP’ allows you to offer individual components such as ‘low cost airline’ seats or accommodation without (necessarily) having to take expensive allocations. When you offer ‘DP’ you are offering flexibility and attractive pricing that your customers expect whilst protecting and hopefully increasing your margins. For example; by offering accommodation and transfers combined with a return ‘Easyjet’ flight you can ensure that the ground components are profitable while still offering a ‘bundled’ package price to your customers.
Technology is the key to the booking and distribution process. New technology is required as then old legacy systems like ‘windows’ cannot cope or are just too expensive. Mach Associates offer probably the best ‘DP’ packaging in the market, below we discuss some of the key Dynamic Packaging features to illustrate how, regardless of the products you offer, it can work for your business.
Examples of MARS Dynamic Packaging for any of the following combinations:
Air + Hotel
A dynamic package is the combination of an air booking and a hotel booking, with pricing and available being calculated at the time of the enquiry. This means that as the budget airline price moves so the “Dynamic Package” price moves.
We link to most budget airlines, charter and scheduled flights with availability in real time. This combination of availability guarantees you the up to the minute availability at a competitive price. It supports searching of multiple suppliers concurrently for most combinations and you have a sub 5 sec availability search process.
We use the dynamic packaging technology to manage the process of resort transfer, this lets a Tour Operator use the “Budget” air as if it was scheduled or chartered.
+ Fly Drive Package
Fly Drive package is similar to the Air above in that it uses Air Availability from scheduled, charter and budget, the difference is that instead of managing resort transfers the customer books a car at the same time, again dynamically, and drives themselves to the resort.
+ Availability Grid
Dynamic Packaging is a great product for the Tour Operator as it incurs very little admin overhead, the major drawback is that there is no grid of availability. To overcome this problem MARS builds a grid of availability by searching the links for the combinations that are required for the Grid and then stores this in the database. This grid can then be used for a number of purposes, such as:
• Display Availability during the booking process.
• Highlight the best deals by Resort and/or Date.
• Powering any/any Searches, by this we mean Any Country, Any Resort for a set date.
• For sending to partners to enable them to sell your product. This can be by loading availability into their system or simply for comparison purposes.
+ Working with Agents or Affinity Partners
Agents or partners can use the availability in a number of ways, such as:
• Imbedded web pages – similar in concept to ‘white pages’ but with greater security and flexibility for their own websites.
• Access to their own web pages on the operator’s site.
• Commercial agreements on commissions can be built in.
If you have any questions please do not hesitate to contact Richard Bristow on 0870 321 9986.